Our team is able to assess the speed and performance of your website using sophisticated means. We pay attention to important aspects such as image optimization, response time of the server, and code optimization to greatly improve load times and guarantee your site has the best performance possible.
Images are optimized for size and dimensions to enable them to load faster, enhance site performance, while maintaining quality.
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Why Swifty Web Agency for Speed Optimization?
The service also involves monitoring the site as well as helping it to ensure that it is responding to change and running optimally.
Page Speed Optimization is about the optimization of load time of your site. Faster websites are likely to be more engaging and less likely to bounce users who will spend more time on the site. Also, Google has indicated that page speed will be a ranking signal, which means that having a fast site will increase your search engine ranking and, therefore, the number of visitors to your business.
A slow website is a problem for your business because it may cause potential customers to leave the site. Studies reveal that users are willing to wait for less than three seconds for the page to load; if this does not happen, most will abandon the site, resulting in lost sales and dissatisfied customers. In addition, slow sites may also be penalized by search engine rankings, which will make it difficult for customers to find you.
Here at Swifty Web Agency, we use image optimization, which involves resizing and compressing images, CSS, HTML, and JavaScript minification, and using browser caching. We also suggest the use of Content Delivery Networks (CDNs) for the delivery of content across the globe as well as evaluate the performance of the servers so that response time is not a problem.
The time to complete the optimization process depends on the complexity of your website and the particular tactics chosen for use. As a rule, the initial evaluation takes 2-3 days, while the implementation process may take several days to a week or two. Time is of essence and we shall communicate progress to you frequently to avoid much interuptions.
The methods of speed optimization that we have developed do not interfere with the design of your website. We mainly concern with optimizing the technical aspects of the website, like code density and a server’s response time while insisting on the design’s aesthetics and easy navigation. Your users will be happy to get a faster experience, but they won’t notice any changes in the design.
If your website takes long to load, has high bounce rates or low engagement then you may need to optimize it. There are other ways of evaluating your site’s performance such as using Google PageSpeed Insights. If your site takes more than three seconds to load, it is high time to think of strategies that will enhance the experience of users as well as the rankings on search engines.
